External Marketing

Internal Marketing

External Marketing:

We discussed marketing last week.  I hope you were able to engage in some external marketing and saw the benefit. Marketing is critical in order for you to bring in new patients and helps reward your current patient base. External marketing is activities that help boost your current patient base to feel valued and to give them information while also increasing the word about your office.

                                                             

                                             

There are several types of external marketing that you can do. Including Facebook,   a Website, and a blog.  You may also utilize, Yelp, Google plus and twitter. However, these are just a few of the social media sites that you may use in order to market your business. Each site can be set up and managed using Hootsuite to help you organize your posts.

There is a variety of quotes and information you can post on these sites. Research suggests that Facebook users want to get to know you and your office. They want to know what is going on in your office. It is an extension of who you and your staff is. Contests, questions and data can also help bring individuals flocking to your site.  Each post can be unique and different on each site, or you can post the same quote or information piece across multiple social media sites.

Blog posts can be short, sweet and informational. About three hundred to four hundred words can help support a blog, two times a week. When creating a blog make sure to give readers information that is about your practice and topics that interest the population of patients you see. For example, if you see children in your office that focus on information that is going to be important to parents.

A few tips and tricks:

1.     Be consistent

2.     Use information that is relevant

3.     Do giveaways or contests every once in awhile

4.     Post photos

5.     Create QR codes in the office for patients to scan and quickly get to your site

    Great teams take effort. Take time to work on your practice regularly to build quality communication and strengthen your results. For more information and to read other articles, please visit us at www.saltdpm.com.

Social Media

You might be asking yourself why social media? What can it really do for me? I don't need to tell my patients what I'm doing. However, social media sites are a great, free way to advertise and connect with your current patients.  It can also help you find new patients. These days, patient reviews are important and social media is a great way to post those happy reviews for other new patients to see. 

Which sites should you be on?

1. Facebook

2. Yelp

3. Twitter

4. Google Plus

5. Linkedin

What should you post?

You can post updates on new technology you have in your practice or an event going on in your office or close to home. If you have discounts you can post those as well.  Facebook is great for articles that relate to dentistry and help support oral health care. 

 Don't get overwhelmed. Start small, maybe try one for awhile and then move on from there. I suggest doing some research to see what other individuals in the same field are posting.  

How many times should you post? 

Facebook-once a day

Twitter-Twice a day

Google Plus-once a day

Linkedin-Once a day or every other day

This may sound like a lot so if you don't have the time to walk around tweeting about the new x-ray machine you have, that is okay. There is a simple solution, hootsuite will allow you to write or create your posts and then schedule when you want them to post. This makes keeping up on your social media an easier job. Or find someone at your office that enjoys updating and being on Facebook. It can become your greatest assets.