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Monday, June 11, 2012
15 Changes to a healthier, happier life:
Friday, April 27, 2012
Keeping the Horizon in Sight

By: Debra Quarles
Salt Dental Consultant
Part 2 of 2
Wednesday, April 18, 2012
Creating an unforgettable New Patient Experience

By: David Milligan
Salt Dental Consultant
Part 2 of 2
Wednesday, April 11, 2012
Customer Service By: Lenora Milligan

Salt Dental Consultant
Part 2 of 2
I love to share great customer service experiences. I went into a Chick- Fil-A fast food restaurant and, much to my surprise, my expectations were exceeded. I was promptly greeted with a smile and eye contact. Every response was concluded with a “my pleasure.” I never heard the more common “No problem,” which highlights the negative. It was easy to see they had a clear customer service model and had taken the time to train their employees.
An employee that has poor customer services skills is not necessarily trying to provide poor service. Most simply do not know what the basics are and have never been trained. They are hired, showed around a bit, maybe given a manual, but otherwise “thrown into the fire”. Spend time training your team. Take a personal interest in each team member, find out who they are, what innate talents they possess and where they may need extra assistance. While protecting and enhancing their self-esteem, help them develop themselves into the very best that they can be. Do it not only because it helps you get where you want to go, but because it will help them get where they want to go.
Of course this means you need to create a vision of what you want your patients to experience. Make certain your vision is not just a bunch of words on a plaque hung on a wall somewhere. Instead ask each of your employees to write down the vision or mission of your business. See if they have similar feelings about who you are as a practice. If not, perhaps it would be a good idea to schedule some time so you can all get on the same page – time where you can work on your business instead of always working in it. If you don’t have a vision or mission statement, create one. Do it by deciding what you want for yourself and your patients. Don’t just think about what you want this week or next, but five or ten years from now. You’ll achieve more by thinking big and then going over your thoughts and thinking even bigger. Take a tour of your own practice while looking at it with “patient eyes.” Start in the parking area and notice what patients see when they approach your office. What do they smell, hear, and see when they open the door and enter. Stand where patients will stand, sit where they sit, lie down in the chairs and look up at the ceiling. Take notes, set goals and make changes.
Many practices offer water, tea or coffee when a patient arrives. They set out apples, breath mints or chapstick. They provide warm towels after procedures, juice and ibuprofen to go, wipes for eye glasses and some even have spa services. Most patients appreciate these things. Beyond that it can be a bit of a mystery.
How do you find out what your patient expects? Ask what is important to them. Do they want to keep their teeth, get out of pain, and never have an emergency again? Are they concerned about appearance or function or both? Find out. Then give it to them. Seriously, give them what they want and you will have a very appreciative, compliant patient that leaves and tells everyone they know about the best trip to the dentist they’ve ever had.
It is up to us to make what they need align with their personal goals. For example, a patient comes in with a cracking molar that is causing some pain. After addressing the chief complaint you could ask the patient if it is important to them to not have this type of painful experience again. Most likely they will say that it is. That is when you tell them about the opposing molar with a large fracture that if not taken care of will be splitting in half. You’ve told them what they need in a way that aligns with what they told you they want. If a patient comes in and you ask if looks, function and longevity are important and the patient says they like their smile, but definitely want to keep their teeth into old age, then refer back to those statements during your diagnosis. When you give people what they want you meet or exceed their expectations
Customer service starts with an attitude of gratitude. You must have a great appreciation for all of your patients. Yes, even the ones that ask a million questions, show up late, or fail to take your advice and end up being an emergency. They are, after all, the reason you are in dentistry and the reason you receive a paycheck. Create a culture of courtesy that starts with you and your team. Say please, thank you and it’s my pleasure. Think about great customer service experiences, or companies that are well known for their service. The Ritz Carlton, Nordstrom’s and others are great examples. Remember, it starts from the inside out. If you and your team treat each other with respect and courtesy, then it's easy to treat your patients the same way.
If you would like more information, please contact us at info.saltdpm.com
Join us on facebook: http://www.facebook.com/SaltDentalPracticeManagement
This article was originally published by Tri-County Dental Society Bulletin
Friday, March 23, 2012
Abundance in dentistry By: Lenora Milligan

Part 2 of 2
When you believe that your patients cannot afford treatment because of the price of gas or the economy, you present the case differently than if you were thinking in more positive terms. This thinking error is called the externalization of blame. Utilizing this thinking error means that nothing is your fault and that you don’t have to change anything. You can’t accept you are responsible for your results. People who think this way frequently feel their lives are out of control. I understand the economy today is not as strong as it was, however, I also understand that making it the reason for my lack of success makes me a victim, not a winner.
Patients of course have their own stories. Some say they can’t afford treatment. It’s not always that they can’t afford it; it’s usually that they want something else more. Your job is to make sure you present treatment in a way that creates a desire or “want.” Here is an example. You approach a patient and say, “We need to take a pano x-ray today, it’s $100.00 and your insurance may not cover it.” The patient will most likely say no. Change your presentation to “We will be completing your oral cancer screening today.
Since one American dies every hour in the USA from oral cancer, we would like to take an x-ray that will allow us to see if you have any abnormalities that might be of concern.” The patient, who is now informed of the actual facts, will most often desire to have the treatment even if insurance doesn’t cover it. If you feel the need to add the financial and insurance information to your dialog please say, “The fee is $100.00 and many insurance plans cover it.”
Be aware of the use of limiting terms in your life and practice. “It’s only a cleaning,” minimizes the importance of the treatment. Instead of saying, “Your insurance only covers a small amount.” say, “It’s wonderful that you have insurance, they will cover X amount for you!”
Replace your negative thinking cycle with one of abundance. “There are more than enough patients to go around, everyone wants a healthy, beautiful smile.” It is true; everyone does want a healthy, beautiful smile. There are enough patients to go around. You are your own competition, stop worrying about the dentist next door. Create a positive, healthy, environment of abundance for your patients to enjoy. Exceed the patient’s expectations instead of meeting them.
If you would like more information, please contact us at info.saltdpm.com
Join us on facebook: http://www.facebook.com/SaltDentalPracticeManagement.
This article was originally published by Tri-County Dental Society Bulletin
Having a positive attitude will give you better results and everyone wants to be around positive, happy people who build us up and give us a reason to smile!
Wednesday, March 21, 2012
Abundance in Dentistry By: Lenora Milligan

Part 1 of 2
Is your practice as profitable as it has been in the past? Is it as productive as you want it to be or are you struggling? Most dentists want more – more new patients, more case acceptance and more money at the end of the month. I have spoken to countless dentists who say, “My practice is down this year, but what can you expect with the economy the way it is right now.” Or, “There just aren’t enough patients to go around, there are too many dentists in my area.”
What is interesting is that many dentists are having the best year ever while their colleagues are suffering. What is the difference? The ones suffering would call it luck. The ones prospering would say they think in abundance.
In Mark Fisher’s book, The Instant Millionaire, the old millionaire asks someone wanting advice, “Why aren’t you rich already?” It’s a very thought provoking question. Get a piece of paper, write down every obstacle you can think of that is preventing you from having all the new patients and case acceptance you want. Go ahead, don’t be shy, write it all down. Yes, even the stuff that seems silly.
Once you are finished, read the answers out loud to yourself, or read it aloud to a loved one. This is your story. Many of you have heard the expression, “That’s my story and I’m sticking to it!” It’s true, we tell ourselves a story, then buy into it and stick with it – sometimes for life. People like their stories and repeat them to themselves on a regular basis.
Sometimes we even buy into other people’s stories as well. You usually don’t realize your story is self-limiting until you see it in writing. Then suddenly you realize what you have been doing to yourself. Stories contain your fears, rationalizations, justifications, doubts, excuses and thinking errors. Once you recognize you are telling yourself a story you have the power to change it.
If you would like more information, please contact us at info.saltdpm.com
Join us on facebook: http://www.facebook.com/SaltDentalPracticeManagement
This article was originally published by Tri-County Dental Society Bulletin
