We are a group of Dental Consultants who offer, improved practice morale; a happier, more profitable patient base;and improved home life; increased collections. (And yes, our average is 35% in year one.)
Showing posts with label Dental. Show all posts
Showing posts with label Dental. Show all posts

Monday, March 24, 2014

Internal Marketing




Marketing is what your office does to bring in patients. There are two types, internal and external.  Today we are going to focus on active events that you and your staff can do that would be considered internal marketing. Internal marketing are activities that occur in the office that help bring in new patients or help find opportunities for the dentist in order to build the practice. 
 
It starts with asking for a referral. During the team huddle, look through the schedule. Identify which patients you want to see more of. 

Second, look at if you had the ideal practice which individuals on the schedule you would want in your office?  These are the individuals you are going to ask for a referral from. You don’t want patients that you struggle to get paid from or ones that cancel over and over.  People spend time with which they are most like. So, you want to bring more patients through the door that smile when they are there, enjoy coming to the dentist, and keep their appointments.  Post a sign up that let’s individuals know about your referral incentive.

Utilize demand force or a website that has the same capability to send out reminders to patients about their appointments. Set up a system where the patient will receive an email in advance and then a text a day in advance. Ask them to confirm their appointment.

Set up a contest where a patient can win a fancy toothbrush or free whitening. This can be advertised on your external marketing but it will also get patients excited about coming to your office. Excited patients talk to other people. Individuals can go to just about every corner and find a dentist so, make sure that your marketing is the one that keeps grabbing their attention. 

External marketing helps continue to build your patient base. New patients equals new opportunities. 


Wednesday, February 26, 2014

Be the catalyst for change


Change can happen for your organization and you can be the catalyst for it. If you're not sure where to start contact one of our consultants today to get your company started.

For more information please visit us at www.saltdpm.com and follow our blog at http://saltdentalpracticemanagement.blogspot.com/

 

Monday, August 13, 2012

Digital Dental Photography




This week's Salt Blog is featuring a special guest:  WIAND Dental Laboratory in Scottsdale, Arizona.  






   
They provide a variety of supports and services. You can locate their website for more information at WIAND Dental Laboratory.          

This week's Salt Blog is featuring a special guest: WIAND Dental Laboratory in Scottsdale, Arizona.  They provide a variety of supports and services. You can locate their website for more information at WIAND Dental Laboratory.                              



A Tip from WIAND: Digital dental photography can help increase patient acceptance and provide valuable information for you to better help your patients receive the care they need. What else can digital photos do for you?  

"A picture is worth a thousand words," and when you have a picture insurance companies will not be as likely to deny a claim if they have a picture to support the problem.


Patients are more likely to be on board with a treatment plan when they are able to clearly see the problems going on in their mouth.  If you take digital photos you will be able to upload them to a small computer, IPAD or Power point and clearly show your patients what is going on in their mouth.

 If you want to use digital photography it is important in order to receive the high quality product your patients want and deserve Wiand Dental Laboratory can help. Dr. Steven Goldstein, an expert in both dentistry and digital photography, will teach you how to incorporate digital photography through live hands on demonstrations and assistance.

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Tuesday, July 24, 2012

Inspiring Employees

How do you inspire employees? 

Eighteen hundred years ago, Patanjali – the author of Yoga Sutra – had this to say about inspiration: “When you are inspired by some great purpose, some extraordinary project, all your thoughts break their bonds: Your mind transcends limitations, your consciousness expands in every direction, and you find yourself in a new, great, and wonderful world. Dormant forces, faculties and talents become alive, and you discover yourself to be a greater person by far than you ever dreamed yourself to be.”







       Owning your own business is  no easy task. 

How can you make it better for you and your employees? It starts with inspiring them. Well how do you do that? Five ways to help inspire those around you.  

First: Recommit to your vision and mission. It is very important that you believe in what you are doing. If you are burned out, tired, moody and don't believe you can achieve, then those around you won't believe it either. Those who share in a common goal will work to achieve that aspiration.

Second:  Give positive feedback and constructive criticism.  When you appreciate your employees by giving compliments they will continue the behavior you want to see.  Talking to an employee about something they need to change can be difficult, but if you do it with respect you will help inspire them to achieve all that they are working towards.

Third: Put people in position where their strengths shine. An employee who is not good at organization should not be kept in a position where that skill is crucial. People want to naturally succeed and when they are in a place where they feel they are not doing their best it only reinforces a defeatist attitude. Help employees recognize their strengths by placing them in positions where their strengths balance out the weaknesses of another.

Fourth: Train your employees, have others train and give individuals opportunities for trainings in the field when possible.  People are never finished and it is important to give employees opportunities to continue that growth. They will feel more valuable and in turn work to improve your business.


Fifth: Respect yourself, your employees and your patients. Do what you say you are going to do and hold yourself to the same standards you hold your employees to. Do not allow rumors, and negativity rule your business.


Inspiring employees allows your business to flourish.

For more ways to inspire employees see:  
20 ways to motivate your employees
without raising their pay

By: Dave Worman, Dr. Motivation

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http://www.saltdpm.com/

Monday, July 2, 2012

Urgent Matters


Fire By: Robert Kraft

Part 1 of 2



 
 Urgent are those things that must be done or taken care of right now.  It is something we cannot put off.   Items that are Urgent act on us.  Urgent matters are usually visible and require action in the here and now.  They may be a patient, an insurance claim or a leaking sink.  But the issue needs your immediate attention. 

A ringing phone or a patient who has a cracked tooth and is in pain
                                              
        Most people can’t stand a ringing phone:
         Stood in line at a department store?
         You were in a hurry
         Waited in line
         It’s finally your turn – the phone rings
         The clerk answers the phone – doesn’t acknowledge you
         How do you feel?
There aren’t many people you call who say – “I’ll get back to you in 15 minutes, just hold.”
         So a ringing phone is urgent.

Although, an urgent item cannot be put off it does not mean that we need to let the urgent items in your practice take over everything else.  If you spend all of your time on urgent matters you may burnout.   
       

            
 Urgent matters can begin to control everyday of your life.  You get back up, deal with a matter only to turn around and be knocked down again.  Urgent matters must be dealt with, however, they must not control every moment of everyday.



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Wednesday, June 20, 2012

A Lesson Learned, "Nathan's Hot Dogs" How pricing affects your bottomline


Photo by: Nathan's Hot Dogs
Photo from: http://nathansfamous.com/PageFetch/getpage.php?pgid=39


You might be asking what can we learn in the dental field from a story about a man who sold hot dogs? Well a lot actually.

A History on "Nathan's Hot Dogs
 
"It started in 1916 as a small hot dog stand on Coney Island.  Nathan wanted to undercut the competition and so he sold his hot dogs for 5 cents.  However, according to an excerpt from Sway, by brothers Ori and Rom Brafman, no one bought them because they didn't believe in the quality of the product.  "People believed there must be something wrong with them if he was willing to sell them so cheap."

How does this affect you in the dental office?  Finding the right balance when pricing your product can be tricky, because we aren't talking about a tangible product that people can feel and taste.  We are talking about experience and education, dental supplies, time, and relationships.   

You don't want to have your business prices too low, because you may wind up with no one to sell to, however, if your prices are too high patients may not be able to afford your product.  How much are your services worth? How much you should charge? Does the market always determine your worth?

Nathan's products did so well because he was serving a quality product.  In a world where hundreds of dentists exist and people could go anywhere it is important each interaction and every procedure with your patients is truly a quality product with nothing but the best inside.  His product was a unique recipe and he believed in this product so much it did not deter him from his pricing choices.

Everyone has a product to sell and they must believe in themselves, their office, and the job they are doing.  However, a quality product must be delivered every time for patients to believe in your services.  Nathan didn't need to sell his hot dogs for only five cents, because others were selling theirs for ten cents, but his quality product trumped the believe that his hot dog's weren't as good as the competitions'.

Today, Nathan's is famous and many individuals such as, "Al Capone, Eddie Cantor, Jimmy Durante, and Cary Grant ate his hot dogs.Last year there were over 360 million Nathan’s Famous Hot Dogs sold! Today,Nathan’s is sold and enjoyed in all 50 States and sold at over 20,000 foodservice and retail outlets."   

Although, you may never have anyone famous come into your office and buy your services, the product you produce each day matters to the patients you have now.

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Original Lesson By: Lenora Milligan Salt DPM President and Consultant

You can learn more about Nathan's Hot Dogs at http://nathansfamous.com/PageFetch/getpage.php?pgid=39





Tuesday, June 19, 2012

A little help during the busy times






Quick food idea by Salt DPM Consultant 
Debra Quarles
 








CHICKEN SOUP
            Team members are always pressed for time at home with their families. Here is a quick meal tip for chicken soup!
            Keep canned chicken, broth, mushrooms, and corn on hand as well as some yellow onions, carrots and Bisquick. Place the chicken, mushrooms, chopped onions, carrots and corn in the broth and bring to boil. Season with salt, pepper, chopped celery, or celery salt. If you like dumplings, use the Bisquick recipe, but leave covered for the whole 20 minutes and do not peek!
            If you like noodles mix some flour and salted eggs together to a dough. Roll out on a sheet and cut strips with a pizza cutter. If you like your noodles short, cut them. Make them the width you like. Just place them into the boiling broth for about 15 minutes.
            Chicken soup has been shown to keep you healthy. It also will keep a smile on your family’s face!

P.S. It seems like the low fat Bisquick makes fluffier dumplings!
          



TIPS FOR TEETH

            When cementing crowns with resin cements, be sure to keep a constant pressure on the crown during the curing process. If the crown is allowed to move during the curing, it will pull the weakened cement bond away from the tooth. This will lead to “micro-leaking” which will allow bacteria to get under the resin cement. This will cause a “black” line under the edge of an all porcelain crown or onlay.



Monday, June 18, 2012

"The Inevitable"




By
Debra Quarles







Summer can mean new goals, new opportunities and new ideas. All of which translates to change. Why is it when we hear the word change our heart starts to beat a little faster? Our palms get sweaty? We begin to panic a little?

According to philosopher Heraclites, “There is nothing permanent except change.” In our lives we’ve seen this. We see seasons change, yet change still has the power to unsettle us.  As a coach and consultant I implement and initiate change. So one of the first things I do is ask, who likes change? Invariably there will be one or two who raise their hands—but the majority will tell me they are creatures of habit. I’ve found even those who tell me they like change are only referring to changing their living room furniture, the car they drive, or their hair color. When it comes to change at work, doing the things we do every day, change is difficult.

So why change at all? The results you currently see at work are a reflection of your current behaviors. In other words, your current patients, your current stress level, your current salary, your current value are all based upon what you currently are achieving as an individual and a team. If you want different results, you will have to learn to do things differently.
          
  Here are some tips for handling change:
·      Understand why the change is necessary. We are much more accepting of change when we can understand how it will work to ease our day, increase our production or result in a better quality product.
·      Accept change willingly. You cannot prevent change from happening. In fact the act of resistance actually makes change worse. If you were to sit down in a straight-backed chair and have someone push against your outstretched hands, you would find that by resisting you actually give them the power to tip or turn you. Instead relax your arms. I know this is hard, it is easier to resist, but by relaxing you will find you can’t be so easily tipped over. Fighting change actually makes it worse. Remember, welcome change.
·      Get started making the change immediately. Support and remind each other of the change daily. Keep in mind change creates heroes and heroines. Can you become the hero of the office by implementing a change that saves time, energy or money?
·      Learn to love your mistakes, they will occur, remind yourself again why the change is important and move on. Don’t tell yourself stories about how it was so good before the change; instead focus on the future.
Change is what propels us toward a more rewarding future.

Debra Quarles is a coach consultant with Salt Dental Practice Management. 
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Original Article published by
Tri-County Dental Society


Wednesday, June 13, 2012

15 Changes to a healthier, happier life: Part 2 of 2






 By: Lenora Miligan
Salt DPM Consultant
        Part 2 of 2






 
Here is a list of 15 things which, if you give up on them, will make your life a lot easier and much, much happier. We hold on to so many things that cause us a great deal of pain, stress and suffering – and instead of letting them all go, instead of allowing ourselves to be stress free and happy – we cling on to them. Not anymore. Starting today we will give up on all those things that no longer serve us, and we will embrace change. Ready? Here we go:

 8. Give up your need to impress others
Stop trying so hard to be something that you’re not just to make others like you. It doesn’t work this way. The moment you stop trying so hard to be something that you’re not, the moment you take off all your masks, the moment you accept and embrace the real you, you will find people will be drawn to you, effortlessly.

9. Give up your resistance to change
 Change is good. Change will help you move from A to B. Change will help you make improvements in your life and also the lives of those around you. Follow your bliss, embrace change – don’t resist it.
“Follow your bliss and the universe will open doors for you where there were only walls” Joseph Campbell

10. Give up labels
 Stop labeling those things, people or events that you don’t understand as being weird or different and try opening your mind, little by little. Minds only work when open. “The highest form of ignorance is when you reject something you don’t know anything about.” Wayne Dyer

11. Give up on your fears
Fear is just an illusion, it doesn’t exist – you created it. It’s all in your mind. Correct the inside and the outside will fall into place.
“The only thing we have to fear is fear itself.” Franklin D. Roosevelt

12. Give up your excuses
Send them packing and tell them they’re fired. You no longer need them. A lot of times we limit ourselves because of the many excuses we use. Instead of growing and working on improving ourselves and our lives, we get stuck, lying to ourselves, using all kind of excuses – excuses that 99.9% of the time are not even real.

13. Give up the past
I know, I know. It’s hard. Especially when the past looks so much better than the present and the future looks so frightening, but you have to take into consideration the fact that the present moment is all you have and all you will ever have. The past you are now longing for – the past that you are now dreaming about – was ignored by you when it was present. Stop deluding yourself. Be present in everything you do and enjoy life. After all life is a journey not a destination. Have a clear vision for the future, prepare yourself, but always be present in the now.

14. Give up attachment
This is a concept that, for most of us is so hard to grasp and I have to tell you that it was for me too, (it still is) but it’s not something impossible. You get better and better at with time and practice. The moment you detach yourself from all things, (and that doesn’t mean you give up your love for them – because love and attachment have nothing to do with one another, attachment comes from a place of fear, while love… well, real love is pure, kind, and self-less, where there is love there can’t be fear, and because of that, attachment and love cannot coexist) you become so peaceful, so tolerant, so kind, and so serene. You will get to a place where you will be able to understand all things without even trying. A state beyond words.

15. Give up living your life to other people’s expectations
Way too many people are living a life that is not theirs to live. They live their lives according to what others think is best for them, they live their lives according to what their parents think is best for them, to what their friends, their enemies and their teachers, their government and the media think is best for them. They ignore their inner voice, that inner calling. They are so busy with pleasing everybody, with living up to other people’s expectations, that they lose control over their lives. They forget what makes them happy, what they want, what they need….and eventually they forget about themselves.  You have one life – this one right now – you must live it, own it, and especially don’t let other people’s opinions distract you from your path.

8. Give up your need to impress others
Stop trying so hard to be something that you’re not just to make others like you. It doesn’t work this way. The moment you stop trying so hard to be something that you’re not, the moment you take off all your masks, the moment you accept and embrace the real you, you will find people will be drawn to you, effortlessly.
9. Give up your resistance to change
 Change is good. Change will help you move from A to B. Change will help you make improvements in your life and also the lives of those around you. Follow your bliss, embrace change – don’t resist it.
“Follow your bliss and the universe will open doors for you where there were only walls” Joseph Campbell

 Part 2 of 2
If you would like more information, please contact us at info.saltdpm.com



Monday, June 11, 2012

15 Changes to a healthier, happier life:






 By Lenora Milligan
Salt DPM Consultant
Part 1 of 2






Here is a list of 15 things which, if you give up on them, will make your life a lot easier and much, much happier. We hold on to so many things that cause us a great deal of pain, stress and suffering – and instead of letting them all go, instead of allowing ourselves to be stress free and happy – we cling on to them. Not anymore. Starting today we will give up on all those things that no longer serve us, and we will embrace change. Ready? Here we go:

1. Give up your need to always be right
There are so many of us who can’t stand the idea of being wrong – wanting to always be right – even at the risk of ending great relationships or causing a great deal of stress and pain, for us and for others. It’s just not worth it. Whenever you feel the ‘urgent’ need to jump into a fight over who is right and who is wrong, ask yourself this question: “Would I rather be right, or would I rather be kind?” Wayne Dyer. What difference will that make? Is your ego really that big?

2. Give up your need for control
Be willing to give up your need to always control everything that happens to you and around you – situations, events, people, etc. Whether they are loved ones, coworkers, or just strangers you meet on the street – just allow them to be. Allow everything and everyone to be just as they are and you will see how much better will that make you feel.
“By letting it go it all gets done. The world is won by those who let it go. But when you try and try. The world is beyond winning.” Lao Tzu

3. Give up on blame
 Give up on your need to blame others for what you have or don’t have, for what you feel or don’t feel. Stop giving your powers away and start taking responsibility for your life.

4. Give up your self-defeating self-talk
 Oh my. How many people are hurting themselves because of their negative, polluted and repetitive self-defeating mindset? Don’t believe everything that your mind is telling you – especially if it’s negative and self-defeating. You are better than that.
“The mind is a superb instrument if used rightly. Used wrongly, however, it becomes very destructive.” Eckhart Tolle

5. Give up your limiting beliefs
about what you can or cannot do, about what is possible or impossible. From now on, you are no longer going to allow your limiting beliefs to keep you stuck in the wrong place. Spread your wings and fly!
“A belief is not an idea held by the mind, it is an idea that holds the mind” Elly Roselle

6. Give up complaining
Give up your constant need to complain about those many, many, maaany things – people, situations, events that make you unhappy, sad and depressed. Nobody can make you unhappy; no situation can make you sad or miserable unless you allow it to. It’s not the situation that triggers those feelings in you, but how you choose to look at it. Never underestimate the power of positive thinking.

7. Give up the luxury of criticism
Give up your need to criticize things, events or people that are different than you. We are all different, yet we are all the same. We all want to be happy, we all want to love and be loved and we all want to be understood. We all want something, and something is wished by us all.



Read Part 2 on Wednesday

If you would like more information, please contact us at info.saltdpm.com


Wednesday, May 30, 2012

Thinking Errors that may be Destroying Your Office


THINKING ERRORS
Part 1 of 3





Thinking errors are thoughts and ideas that result from our inaccurate perception of reality. However, when we use thinking errors we are doing so on purpose. We use thinking errors in order to avoid taking responsibility for many different reasons. We actually convince ourselves that we are being honest and truthful when in actuality we are desperately trying to get out of, avoid, defend, and justify our negative thoughts and behaviors.

When you are finished reading over the following 40 thinking errors:
            1. List all of the most common ones you use.
            2. Break them down into your top ten and list them on the pages provided.
            3. Then write a personal example of how you use it and two ways that you can change this thought pattern.

1.  Anger:
This anger is not real. Rather it is used to control and manipulate others. When confronted, outrage, anger, etc., are expressed to divert attention to that instead of the original behavior.

Example:  Tantrums, aggression, retaliation and blaming.
Payoff:  The anger instead of the behavior takes center stage. The behavior that you did does not get addressed.
Consequence:  You alienate people from wanting to be near you because they don’t want to deal with you.

2.  Avoidance:
This is the belief that it is easier to avoid life’s difficulties than to deal with them. Avoidance is a way out of your obligations without having to say you will not be responsible for these things. Procrastination is a form of avoidance.

Example:  I’m going to make those calls as soon as I finish organizing my desk.
Payoff:  You do not have to take responsibility for being irresponsible.
Consequence:  You are irresponsible. People lose trust in you.

3.  Awfulizing:
This is the belief that it is unbearable when things do not go as you want them to. Anything that takes effort is awful. If something is awful you have the right to not bear it and to act out in any way that you want.

Example:  I’m unhappy with the way the schedule goes each day and let everyone know, including patients.
Payoff: You do not have to deal with anything that you label as awful. You do not have to be uncomfortable.
Consequences:  People avoid you because you complain so much.

4.  Binocular Trick:
You magnify or exaggerate the importance of positive qualities or events connected to other people and minimize your own attributes and/or achievements. You may do this for one of two reasons:
1.  To reinforce your internalized shame
2.  To awfulize your circumstances so that you can play the victim.

Example:  I really want to go to hygiene school, but I really can’t afford it.
Payoff:  You provide evidence to reinforce your descent into victim stance.

5.  Closed Channel:
One of the key tactics you employ to avoid change. An open channel is essential to good communication. Open channels have three components:
1) Self-disclosure                    2) Receptivity to feedback                 3) Self-criticism

Example:  Given your uniqueness you do not have to listen to what those “lesser” people have to say. You are perfect and any mistakes you make are really someone else’s fault.
Payoff:  You can keep doing what you want to.

6.  Denial:
A defense mechanism which we use to protect us from painful aspects of ourselves, others, and/or reality. Denial can be conscious or unconscious.

Example:  I didn’t forget to file the x-rays. I gave them to someone else to take care of.
Payoff:  You do not have to come to terms with things you do not like since they do not exist. You do not have to solve problems.
Consequence:  Molehills turn into mountains.

7.  Drama/Excitement:
The person using this thinking error will often describe things in a way to build them up in order to sound powerful or “cool” to others.

Payoff:  Attention, control.
Consequence:  You end up living in a fantasy world.

8.  Emotional Reasoning:
You assume that your negative emotions reflect the way things really are.

Example:  I feel that Mrs. Jones doesn’t like me working with her.  (I feel, therefore, it must be true.)
Payoff:  You do not have to think things through or look at the possibility that your feelings may be based on inaccurate information.
Consequence:  You make a lot of bad decisions, which are based on false information.

9.  Entitlement:
Since you have suffered you are entitled to be paid back by life. Everything should be easy for you.

Example:  You can’t believe it when the doctor gave you a written warning for being late; after all he/she knew you have an old car that breaks down often.
Payoff:  You are not obligated to anyone other than yourself.
Consequence:  Your selfish behavior alienates others.

10.  Externalization:
The belief that external events cause all human suffering and that you must control all events before your life can be better.  Your moods are controlled by other people’s actions and external events.

Example:  You are depressed because it is raining.
Payoff:  You are a victim of circumstance and until circumstances change, you do not have to do anything to help yourself.
Consequence:  You never change.  You do not see yourself as having any control over your life.

If you would like more information, please contact us at info.saltdpm.com

This is an original lesson by Salt Dental Practice Management