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Is your practice as profitable as it has been in the past? Is it as productive as you want it to be or are you struggling? Most dentists want more – more new patients, more case acceptance and more money at the end of the month. I have spoken to countless dentists who say, “My practice is down this year, but what can you expect with the economy the way it is right now.” Or, “There just aren’t enough patients to go around, there are too many dentists in my area.”
What is interesting is that many dentists are having the best year ever while their colleagues are suffering. What is the difference? The ones suffering would call it luck. The ones prospering would say they think in abundance.
In Mark Fisher’s book, The Instant Millionaire, the old millionaire asks someone wanting advice, “Why aren’t you rich already?” It’s a very thought provoking question. Get a piece of paper, write down every obstacle you can think of that is preventing you from having all the new patients and case acceptance you want. Go ahead, don’t be shy, write it all down. Yes, even the stuff that seems silly.
Once you are finished, read the answers out loud to yourself, or read it aloud to a loved one. This is your story. Many of you have heard the expression, “That’s my story and I’m sticking to it!” It’s true, we tell ourselves a story, then buy into it and stick with it – sometimes for life. People like their stories and repeat them to themselves on a regular basis.
Sometimes we even buy into other people’s stories as well. You usually don’t realize your story is self-limiting until you see it in writing. Then suddenly you realize what you have been doing to yourself. Stories contain your fears, rationalizations, justifications, doubts, excuses and thinking errors. Once you recognize you are telling yourself a story you have the power to change it.
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This article was originally published by Tri-County Dental Society Bulletin