Your Employees

This Week at Salt DPM Blog spot we are featuring Blaine Parker Your Lean, Mean Creative Director in Park City 

www.slowburnmarketing.com
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Blaine Parker puts out HOTSPOT information that helps your business marketing.  

HUMAN CAPITAL REDUX

Last week, in "Buying Local vs. Buying Brand," we were discussing the importance of your people to your brand.

Part of the discussion was the juggernaut success of Trader Joe's.

According to Mark Gardiner's new book, Build A Brand like Trader Joe's, this is a company that gets a lot of its business wrong.

Nonetheless, they are an unstoppable force.

And integral to that brand is their people. They pay them well. They treat them well. They create emmissaries to bring their brand to the customer in a way no other grocery store chain does.

If you were around for this discussion, you'll recall that we said basically this: Pay your people like they matter. Because they do. They're the ones who deliver your brand to me. If they fail, so does your brand.  

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