March madness doesn't mean you have to
loose your mind at the office. Take the time to build your practice by
assessing your monthly goals. Take a look at your collections, how many new
patients you have brought in, your accounts receivable, outstanding insurance
claims, marketing and analyze what step your team is going to take next.
It is important every month to look at
what your numbers are in order to know where you will be going. One of the
areas you may decide to focus on is, opportunities.
Opportunities are the times in which
your patients are sitting in the chair and you or your assistants have a
conversation with the patient about what is going on in their mouth and teeth
that may need to be fixed. For example,
your patient may have a tooth that is chipped or crooked.
However, an opportunity may also be a
staff member discussing a new whitening system or a new offer you have for
x-rays. Or it may be a new patient special. The opportunity can be a discounted
toothbrush when they check-in on yelp. Whatever, the item is that is going to
bring the patient back to the office or generate an increase in income for the
practice, is an opportunity.
You wouldn’t let a patient walk out of
the office with a cracked tooth? So, don’t let your patient leave your chair
without having information on all of the latest information that will help to
create a better, healthier smile.
