March madness doesn't mean you have to loose your mind at the office. Take the time to build your practice by assessing your monthly goals. Take a look at your collections, how many new patients you have brought in, your accounts receivable, outstanding insurance claims, marketing and analyze what step your team is going to take next.
It is important every month to look at what your numbers are in order to know where you will be going. One of the areas you may decide to focus on is, opportunities.
Opportunities are the times in which your patients are sitting in the chair and you or your assistants have a conversation with the patient about what is going on in their mouth and teeth that may need to be fixed. For example, your patient may have a tooth that is chipped or crooked.
However, an opportunity may also be a staff member discussing a new whitening system or a new offer you have for x-rays. Or it may be a new patient special. The opportunity can be a discounted toothbrush when they check-in on yelp. Whatever, the item is that is going to bring the patient back to the office or generate an increase in income for the practice, is an opportunity.
You wouldn’t let a patient walk out of the office with a cracked tooth? So, don’t let your patient leave your chair without having information on all of the latest information that will help to create a better, healthier smile.