There are other forms of external marketing besides social media sites. Last week we discussed asking for a referral from other patients, but you can also ask for referrals from other specialists. If you focus on general dentistry and there are other specialists in the area you or your staff can bring a gift basket to them or drop off another item that markets yours. Think about how you can help your office stand out against the background of others.
It is important to develop professional relationships with others that you can let your patients know about when they need it. The more helpful you are for patients the more you will stand out to them. If you do not make bridges then find an office that does superior work in this area and market not only your business to them but their business to patients. This type of relationship can go along way to help build and increase patients that come into your office.
Another type of marketing that you can do that is easy is carry business cards or post cards with your monthly special on it. While you are out and about hand out your business card when the time arrives. If you’re at a game and people ask what you do, you can have a business card handy. While it may not always be the right time and place you never know who will be your next patient. Have your employees carry them also if they are comfortable.
Great teams take effort. Take time to work on your practice regularly to build quality communication and strengthen your results. For more information and to read other articles, please visit us at www.saltdpm.com.