We are a group of Dental Consultants who offer, improved practice morale; a happier, more profitable patient base;and improved home life; increased collections. (And yes, our average is 35% in year one.)

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Monday, October 15, 2012

Special feature this week


Blaine Parker Co-Author, Billion-Dollar BrandingCo-Founder, Slow Burn Marketing LLC


COULD YOUR PRACTICE BE EASIER TO MARKET, MORE FUN, AND MORE PROFITABLE?
                                                                           In this economy?

                                                                        Is that even possible?

                                                                   It is. We have the evidence.

                 And the recipe is now available in a fun to read, easy to digest, affordable book-size form.

                                                    (Yes, a book. NOT a high-priced info product.)  

                                If you’d like to cut to the chase (and the exciting free bonuses!), click here:
   

                                                                      www.BillionDollarBrandingBook.com
 

IF YOU’D LIKE TO READ MORE, STRAP IN AND HANG ON
By making smart use of a widely misunderstood marketing concept, we’ve seen businesses (including dental and medical practices) do things like:

  • double their revenues in a year;
  • double their new customer base in as little as two months;
  • walk away from a single client meeting with a quarter-million dollars in new revenue.
This widely misunderstood concept is going to sound insanely simple. And there’s a good chance you believe it’s not for you. The concept is (get this): Brand.

Really.

Sound too simple or too expensive or too difficult or too something else? It’s not. Despite what you might believe or what you may have been told by experts, you can Brand. Do it right, and it can pay off. Big.

If you want to get right to the book and the bonuses, feel free to visit
www.BilliondollarBrandingBook.com

Otherwise, keep reading for some more backstory.


AND SOME ENTERTAINING BACKSTORY IT IS…
I’m Blaine Parker, Minister of Covert Ops at Slow Burn Marketing. Along with my wife, The Fabulous Honey Parker (Slow Burn Marketing’s President For Life), we work with small businesses so they can be stronger and more potent in their marketing.

As lifelong players in the game of advertising & marketing, we love doing this. And we have developed a philosophy that pays off quite well for our clients.

The thing is, we can’t do this for everyone. But Brand is a mission-critical component from which all marketing should grow.

It should be the foundation of all marketing. Yet many, many businesses—especially dental practices—never build this foundation. Their marketing is built on sand. You don’t need to know much about construction to know that sand is a lousy foundation.

All business owners need this. So, in an effort to share what we know, we have written a book called Billion-Dollar Branding.


THIS BOOK IS GOING TO ANNOY SOME PEOPLE
Especially the ones who make money perpetuating the lie that Brand is not for small business.

We smash the common misconceptions about Brand.

We replace them with solid, actionable information on what Brand is and why it matters.

We also illustrate the argument with big, national brands, as well as small, local brands—namely, our clients.

One of them is a sole proprietor who has no marketing budget. Many experts would say Brand is wrong for him. Well, brand is for him and has significantly improved his life.

Honey has spent her career working with some of the world’s biggest and most important advertising agencies on huge national and international accounts. From Acura to World Vision, Honey has helped create needle-moving campaigns for companies you know. You may even have seen her work on TV, in magazines, in movie theaters, online, or heard it on the radio.

I’ve spent my career creating advertising for small businesses you’ve probably never heard of. Just like Honey, I’ve had the honor of winning big national advertising awards. Unlike Honey, I’ve had the opportunity to create campaigns that have generated as much as 2,000% ROI in as little as two weeks. (As Honey has said, if she had ever generated ROI like that for Honda, they’d erect a statue of her outside Honda headquarters.)

We started Slow Burn Marketing because we believed that we could help small businesses do a better job of marketing themselves. Using the same kind of thinking that goes on in big advertising agencies, we began creating small business marketing from the Brand up.


THIS IS KEY: WITHOUT A SOLID BRAND, IT’S MORE DIFFICULT TO CREATE EFFECTIVE MARKETING OR BUILD A LOYAL FOLLOWING
By using big agency thinking to build Brand for small businesses, here are some of the results our clients have experienced:
  • a country doctor whose business was flat for three years has re-branded, revamped his advertising, and doubled his new patient base in two months;
  • a management consultant who was tired of the business, and ready to sell it, re-branded, built a new website, and doubled her client base in six months--AND her staff is totally re-energized and enjoying their work more than ever;
  • a house painter with shallow pockets and no Brand identity was repackaged with an upscale Brand and doubled his business in a year;
  • a specialty contractor, before his re-branding was even completed, used his new image and packaging to land an additional quarter-million dollars in business from an existing client;
  • a dental office that wanted to advertise a specific service was instead convinced to create an entirely new Brand—and now does over one-million dollars in business a year with that Brand alone.
These are a few of the success stories from the Slow Burn archives. And all of these clients get to claim these successes in a recession. Heck, we started our own business at the height of the recession. We went in with a singular mission and a well-defined Brand and began attracting clients who wanted what we so distinctly offer.


THE BOTTOM LINE IS: BRAND RULES
No matter the size of your practice, whether it’s 100 employees or just you, having a proper Brand can change everything—as the stories mentioned above illustrate.

That’s why we wrote Billion-Dollar Branding. It’s an effort to share this vital, actionable information with as wide an audience as possible. It’s time that small business owners were empowered to behave like the big guys.

Billion-Dollar Branding is our antidote to the misconceptions, untruths, and plain, downright wrong information being disseminated in the name of Brand.
For anyone who buys the book right now, we’re offering bonuses that are unavailable to the general public. Visit
www.BillionDollarBrandingBook.com

Thanks for joining us. Go forth. Brand Big.

Best,

Blaine Parker
Co-Author, Billion-Dollar BrandingCo-Founder, Slow Burn Marketing LLC
www.BillionDollarBrandingBook.com

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